Sun & Snow

Identity - June 2015 - Present

Description
Sun & Snow believes in providing their customers world class service while offering the best equipment and gear available. Sun & Snow is a leader in winter sports, boot fitting, and team swim since the mid 70’s. At Sun & Snow, I am responsible for the creation of all collateral from print to digital. I have dealt with vendors from printers to developers. We are in the process of a full website redesign with POS integration that takes dedication to make sure everything is going smoothly on both ends. In Summer 2016, we will be starting to expand the brand through Social Media, Motion and interactive environments in Downtown Plymouth and many of our events.

Identity of S&S by Spirit3Design.

What I learned
We are currently finding ways to expand our web presence through a full redesign of the existing website, which is still it's developing stages. We found social media was a key access point to many of our customers and will be starting to define our own photography style to identify the brand across these platforms.