Identity - December 2015

Birmingham is a sophisticated city, built on the core principle of enhancing and enjoying life. The community is strong and doesn’t have the desire to change internally. The new identity for Birmingham uses aspects from within the city to illustrate our brand promise, Life Finessed. A visual 'container' was created which illustrates two of their goals: the beauty in simple, clean, and minimalist forms to tell their story; and second, allowing them to be externally viewed as helping other communities.

What I learned
How to create a complete identity system that is able to span across many different mediums from as big as cars to as small as a business card.

Style Guide: 48x66

Joe Przybylo